It is a unique challenge of our generation that many in the developing world have cellular phones and TVs, but lack reliable access to water. Odd, perhaps, given that water is marketed as essential for life, a human right, and heart rending pictures of women and children walking miles to fetch water are routinely flashed to tug at everyone’s heart strings.

Flood irrigation in India. More efficient use of water for agriculture is key to protecting and conserving water supplies. Photo: Jeremy Hinsdale
In many developing countries growing populations and limited investment in infrastructure are leading to declining access to water. Even in the United States, the impact of droughts on urban supply is larger today than ever before, as witnessed in the South in recent years. Read more